Search Engine Optimization in 2015
Search Engine Optimization Developments in 2015
If one doesn’t know this yet, be mindful that SEO (Search Engine Optimization) methods that work changes all the time. What would have been considered SEO traditional techniques, the latest Google algorithm updates have changed forever. Some new SEO strategies have gained in popularity. Field professionals can count on always being surprised when it comes to the future of SEO.
So what trends can we expect to see in SEO techniques over the coming year? Some of the 2014 SEO techniques will still find a firm place in the coming year, evolving to better the optimization and internet marketing practices.
Mobile Optimization – Continuing To Grow In Importance
Those companies that still haven’t updated their website to be optimized for mobile browsing stand to lose out on all the amazing opportunities in improving their positioning on the search engine results pages.
Studies show that four out of every five shoppers in the US use a mobile device like a smartphone to shop at online retailers. In fact, the year 2014 saw mobile browsing become more popular than desktop use. This will continue to gain popularity in the year ahead. Obviously, 2015 is the time to seize the bull by the horns and get serious about mobile optimization.
The most crucial aspect for web designers is to use responsive pages which are optimized for mobile devices to load fast. Since the experience of the website visitor is the biggest contributor to the success of SEO, perfectly developed and maintained functionog of the mobile website is a crucial element.
Keywords Have Lost Their Weight
Over the past two decades, it has all been about keywords and ranking based on these terms. Over time, they have been losing more and more of their significance in SEO.
High quality of website content, an excellent online reputation and a strong focus on the visitor’s experience are the future of effective SEO. Keyword density has no influence and could even be a negative factor. Now the quality, quantity, and frequency of content updates are the figures to maximize.
Consumers are now looking to build quality relationships with websites and brands. Therefore, good content will determine whether the goals are achieved or not. Well-written, unique content is also the best way to encourage engagement. The longer that someone stays on your website, thus effectively reducing the bounce rate, the higher your search engine position will be.
Multimedia Content Becomes More Important
Traditional text is still important, however multimedia continues to become more prominent.
The attention span of the average user is extremely short nowadays. Videos, slideshows, infographics, and other multimedia features are a great fit for modern browsing habits.
Engagement can immediately rise up with the use of multimedia content. This content can easily go viral and has become more appealing. These viral videos will make their way through the social networks. The result of this will be an upsurge in SEO efficiency as the number of likes and shares for the content increases.
As a marketing and SEO expert, making multimedia content an important part of your SEO campaign should be one of your priorities for 2015. This allows for rankings to improve greatly on search engines and increases traffic.
SEO continues to become increasingly organic, focusing on audience experience and providing good content. The websites that will do the best in 2015 are those that provide visitors with the information, features and products they seek. As the months and years roll by, the number of Internet users seeking products and information will only increase. Having information on the latest trends and SEO practices in marketing will increase the number of people visiting any particular website.